"Dust Moto and Airbatch share common values of relentlessly pursuing technological innovation and continued improvement. With the solutions we’ve built together, our supply chain is now a value chain."
Colin Godby, CEO Dust Moto
Challenge
In 2024 Dust Moto grew quickly from prototypes to mass production of the Hightail driven by pre-orders from dirt bike enthusiasts.
The Hightail supply chain spans 250 parts, from 12 factories, located in 5 countries ending with final assembly in the USA.
The challenge became implementing procurement and quality control processes that functioned as a real-time single source of truth.
Dust Moto engineers required the following from their global supply chain:
- Siloed workspaces for all factories.
- Data integration of factories products, parts and SKUs.
- Real-time collaboration and in-platform messaging for all stakeholders.
- Digital bill of materials with live editing with change logs.
- Inspection documentation and test submissions analytics.

Solution
Colin Godby, CEO of Dust Moto, contacted Airbatch looking to build a solution. After months of ai+ml, testing an engineering input, Dust Moto became powered by Airbatch.
Airbatch’s integrations and automations allowed Dust Moto to fully onboard and implement across their supply chain with $0 cost.
The engineering team at Dust Moto could now leverage AI into their workflow and apply ML to data.
- Automated quality control on future POs.
- Integrated data from real-time field reports.
- Optimized procurement from analytics.
Dust Moto digitized their supply chain ensuring high quality products, happy customers and next-gen manufacturing operations.
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Impact
expense savings

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